MIS project
The project provides an opportunity for students to conduct a case study on a company for which information systems plays a key role. The project requires students to write a paper about a company of their choice from the list suggested by the instructor. The students are encouraged to support their case study with company cases and factual data when necessary. The deliverables include a project outline approved by the instructor, a final project draft, 20 minute presentation to the class, and a final project paper.
Hints:
Industry Profile
￭What is the industry in which your selected company operates?
￭Wh ydoes the industry provide to its customers?
￭Describe the competitive environment (Porter Model)
Company Profile
￭What business is your company in?
￭What value does it provide its customers?
￭In what ways is it different than its competitors?
￭How has its history shaped what it can offer its customers?
￭How does the company use IT to support or enable its business processes and competitive strategies? (Type of system to examine: ESS, DSS, MIS, TPS, ERP, SCM, CRM, KMS)
￭What technologies does it use?
￭Does the company use existing technologies; develop its own technology, or some combination of both?
￭How much of the company’s success do you attribute to its use of IT and/or the company’s early adoption of IT into their business processes?
￭Is it used to enhance or differentiate their product, reduce costs, or both?
Suggested sources of Information
v Company website
v 10K report (This is the annual report public companies file with Security and Exchange
Commission).
v See Morgan U Library website!
v Industry specific publications (Example: Aviation Week, Books, Good Magazines (The
Economist), Consulting groups: Forrester, Gartner …)
Here is my work:
Southwest Airlines Outline
About Southwest:
In 2003 Southwest airlines became the largest domestic air carrier and maintains that ranking based on U.S. dept of transpitation most recent reporting of domestic originating passengers bordered.
Peak Travel season:
4,000 weekday departures ,Network of 9 destinations in the U.S. , 10 additional countries , In 2018 intentions on saling tickets for Hawaii (expansion)
Other important facts :
- Southwest Honors Trans(fare)ncy by treating customers fair and keeping low fares low.
- The only major U.S. airline to offer bags fly free to everyone ( 1st and 2nd pieces of luggage and size limits apply) other airlines only offer free checked bags on certain routes
- Southwest operates the largest fleet in the world of Boeing Aircraft
- Equipped with satellite -based wifi allowing customers who connect may use their personal devices to view on demand movies and television shows of nearly 20 channels for free, live Tv
- Southwest has a bold new look that showcases the camer’s heart: a new logo , aircraft
- Southwest Started off with 31.4 inch pitch to now having a 32inch pitch formore leg-room and more comfortable seating , for a more enjoyable ride.
Sources:investors.sw.com
Topic Netflix:
Netflix started off and very small company that offered online movie rental then later went on to launches the first website that sales DVDs rentals . then taking it a step further by offering a a subscription service, offering unlimited DVD rentals for one low monthly price.
- 2000 – Netflix introduces a personalized movie recommendation system, which uses Netflix members’ ratings to accurately predict choices for all Netflix members. 2002 – Netflix makes its initial public offering (IPO on Nasdaq under the ticker “NFLX” with 600,000 members in the US.)
- 2005 – The number of Netflix members rises to 4.2 million.
- 2007 – Netflix introduces streaming, which allows members to instantly watch television shows and movies on their personal computers.
- 2008 – Netflix partners with consumer electronics companies to stream on the Xbox 360, Blu-ray disc players and TV set-top boxes.
- 2009 – Netflix partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices.
- 2010 – Netflix is available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices. Netflix launches its service in Canada.
- 2011 – Netflix launches throughout Latin America and the Caribbean
- 2012 – Netflix became available in Europe including the United Kingdom, Ireland and in the Nordic Countries. Netflix wins its first Primetime Emmy Engineering Award
- 2013 – Netflix expanded to the Netherlands. Netflix garners 31 primetime Emmy nominations including outstanding drama series, comedy series and documentary or nonfiction special for “House of Cards”, “Orange is the new black”, and “The Square” respectively. House of Cards won three Primetime Emmy Awards. Netflix was the first internet TV network nominated for the primetime Emmy.
- 2014 – In 2014 Netflix launched in 6 new countries in Europe (Austria, Belgium, France, Germany, Luxembourg and Switzerland). Netflix wins 7 creative Emmy Awards for House of Cards and Orange is the New Black. Netflix now has over 50 million members globally.
- 2015 – Netflix launches in Australia, New Zealand and Japan, with continued expansion across Europe in Italy, Spain and Portugal. The first Netflix original feature film “Beasts of No Nation” is released.
- 2016 – Netflix is available worldwide.
Answer preview
Southwest airlines have for long been one of the leading airlines’ companies in the United States. The airline company was founded in 1967 and was strictly a domestic airline only. Its place of functioning was in Texas until when it took its first flight from Dallas to San Antonio (Airlines, 2017). Up until today the airline has grown and had gone even beyond borders. Southwest airlines have over 99 destinations in the U.S and many others all over the world. The airline has also employed 55,000 employees in it. The company works very hard to meet the needs and demands of their customers by improving their services. They also have a model in which they use to make sure that they remain competitive in the market.
Industry profile
Airline Industry
Southwest Airline Company operates in the airlines’ industries whose involvement is to fly passengers from one place to another using airplanes, helicopters among others. The airline industry is an extensive industry and contains…
(2000 words)