A Discussion about Organizational Communication

Review the material on Maslow’s Hierarchy of Needs (p. 41). In the forum I want you to discuss the following: 1. How do companies try to target our physiological needs to sell their products? What sort of slogans and/or images do they use? Give 3 (or more) examples of ads/commercials that you think are attempting to persuade us via our physiological needs (Does sex really sell?). 2. What about security needs? Give 3 (or more) examples of products that you think are targeting our need to feel safe/secure. Do companies ever use scary images or words to sell us something? Make sure you check all of your work for errors in spelling, punctuation, etc.

Answer preview

Companies target our physiological needs to sell their products by the use of advertisements that have an appeal to one or more of our basic needs. The most basic human needs are food, water, shelter and other essential elements of survival. According to Abraham Maslow’s hierarchy of needs, unless we first attain the fundamental basic human needs first, other desires like esteem needs, social and safety needs cannot be met. Companies that understand the basic needs of their target group uses formulate advertisements that will be based on these needs. The companies use slogans that will make their target groups see how their products will fulfill their desires, for instance, fast foods use slogans like finger licking foods, to attract many customers. They display the images of their tasty meals that will be irresistible to pass without buying.(440words)