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Media Industries
summative essay of 3000words. follow instructions, use provided sources, observe quality
Students must use academic referencing and a bibliography in this essay (see the Postgraduate Student Handbook for more information and guidance on Referencing and Academic Honesty). The content includes introduction, main paragraph, case studies (examples), conclusion. I will provide relevant literatures and some information for the essay.
And the most important thing is to use as much literature as possible (almost 20). I will provide a reading list. Select your main readings from the “Reading List”, but also remember to draw on other additional relevant sources as part of your independent study.
Please read carefully the section in your Course Handbook on ‘Plagiarism and Referencing’, and remember that referencing of all source material should conform to the Harvard / APA referencing system. E.G. (In brackets aut hor surname only, year, page) – not endnotes, footnotes, bullet points or author surname followed by initial .
Lecture 10 The Media’s View of the Audience & Audiences as Citizens and Consumers
This lecture will examine the audience from the point of view of the media industries. It will examine why the media wish to carry out audience research and how this differs from the audience research carried out by academics. In particular it will explore the economic imperatives behind media audience research. The lecture will ask questions about audience power and examine this in the light of the audience as ‘produser’.
Key Reading Compulsory reading
1. Toynbee, J. (2006) ‘The Media’s View of The Audience’ in Hesmondhalgh, D Media Production
, Maidenhead Open University Press pp91-132 2. Ang, I (1991) ‘The Revolt of the Viewer’ in Desperately Seeking the Audience , London, Routledge(extract in Toynbee above)
Healthcare organization
As the HR manager for a large healthcare organization, you have been asked to design a new position for an individual contributor, nonclinical department such as Billing, Admitting, or HR. The job should be entry-midlevel and one appropriate for someone with a bachelor’s degree in healthcare administration.
Write a 6–8 page report in which you:
Develop the job title and essential duties for the new position.
Write detailed job description suitable for listing on the organization’s website.
Identify the desired KSAs (Knowledge, Skills, and Abilities).
Explain the required minimum qualifications.
Describe the steps involved in hiring for this new position.
Develop salary recommendations.
E-Government
Required Elements:
An introduction section that defines your topic, and describes why this issue is important. This section must include your Thesis Statement, which expresses the topic of your paper in the form of a one sentence statement.
A state of the art assessment/literature review of your topic. Examine the published works found in major academic and business publications (i.e., HBR, Sloan, Academy of Management Review, MISQ, ISR, Communications of the ACM). At lease half of your sources should be from high quality journals, industry reports, and books. Provide the reader of your report with a thorough understanding of the topic, current practices, competing technologies, management models, problems/issues raised by others, etc.
An analysis of the topic that draws on the material from class and from your reading. Your analysis should include as a minimum (necessary to receive a score of 85%) the following elements (alternative elements may be used with consent of the instructor):
An examination of implementation issues related to your topic
Organizational benefits related to the issue
Cost factors related to the issue
An examination of the organizational and implementation risks related to the issue
Critical success factors related to the issue
Food and hospitality industry
There are a number of specific issues surrounding the marketing of products, especially as it concerns the food and beverage industry. For this assignment you will select a specific issue from one of the topics provided below. You will complete a 5 to 7-page research paper on the topic. The paper will be submitted to me through the assignment. The details and specifics of the assignment are as described below.
General Information and Guidelines
Each student will choose a specific issue within one of the general topics assigned and prepare a report in narrative form. The general topics are provided as a guide within which you should select specific topics.
I am not looking for you to provide a summary of social media marketing. I am looking for you to identify a really specific, interesting and topical subject related to social media marketing and then tell me all about it. (For example, if one of the provided general topics was food safety and sanitation, you might choose