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The CEO has also mentioned to you the mission statement will need to be updated. The current mission statement for Air Inc. is: “It is our mission to provide exceptional customer service and establish long term relationship with our clients.” The current mission statement for Plane Inc. is: “It is our mission to provide competitive rates and terms to our clients with integrity and honesty.”

Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strategies that would help to maintain market share. Explain the pros and cons of each of these strategies

Complete numbers 1-3 on page 42 from the course text: You must answer the questions directly and then you MUST use another company as a reference for successful business practices.

Choose a health care treatment option that is controversial and maybe costly. TOPIC: MEDICAL MARIJUANA FOR TREATMENT

Prepare a presentation in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following: