PRICING STRATEGY
discussion post.
1. Identify two stores at which you shop: one of which uses everyday low pricing, and another uses a high/low pricing strategy. Provide the facts/observations about the two stores to support your conclusions about pricing strategy of each store (i.e., why the store is EDLP or High/Low pricing?). 200WORDS
2. Do you think that each store’s chosen strategy is appropriate for the type of merchandise it sells and the market of customers to whom it is appealing? Provide arguments for your answer.100WORDS
Answer preview
Question1.
A high-low pricing strategy is a strategy where companies initially charge their products at a high price for a certain period and afterward lower the price to the product’s actual selling price (Shah, 2017). On the other hand, everyday low price strategy is where companies sell their products with the actual selling price promising the customers of a low price at all times (Özer & Zheng, 2015). One of t…
(400 words)