In order for organization-wide communications to be effective, the message must demonstrate clearly that it is in alignment with the mission and vision of the organization. Both Netflix and Apple are examples of organizations that have had to communicate with constituents over organizational changes in the past few years. Discuss an organization (you may use Netflix or Apple) of your choice that has had to deliver a public message based on an organizational change. Discuss how this message was delivered and whether or not the method was effective.

REAL LIFE APPLICATION: How would you communicate an organizational change? What impact do you think your delivery of the message will have on the success of implementing the change? Support your statements with logic and argument, citing any sources referenced.

200-300 words

Answer preview

Public Message

To deliver messages effectively, Apple makes use of multiple methods and tactics. The first of the tactic is the use of official letter and memos. These are distributed to all the employees and managers within the company who are responsible for helping the employees to adjust to the organizational changes. Second, the company makes use of the modern media outlets and also uses the company’s website to release the news. This way, the message of the organizational changes can reach many people including those that are not in the company. By using these two strategies, the company was able to bring in reforms and effectively implement them because they made sure that all the employees and stakeholders are aware of the changes…

(300 words)