purchasing decisions
Explain why it is important for marketers to understand how customers make
purchasing decisions.
- Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion?
Answer PreviewMarketing is fundamental to business growth. Marketers have to understand the buying behavior of their customers so as to have a chance of winning them. They need to identify the needs and illustrate to the customer how their product or services are used. It is important for them to understand these behaviors because it fosters customer loyalty and trust…
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