Walmart struggled in Asia because they did not prepare their stores according to the cultural outlook. People in Asia shop at small stores and buy mainly for the daily meal.
If you owned a company in the hotel/hospitality or food/beverage industry and expanded overseas, what cultural outlook and differences would you have to prepare for in your new country?
Response must be a minimum of 200 words.
Answer preview
If I operated a hotel industry overseas, I would prepare for cultural differences in the new country. According to Brown (2018), different cultures have different eating habits, and the way people serve and eat their food differs. Also, I would be prepared for cultural differences in ethics and values. This is because people’s ethnicity, region, and status influence their ethics and values. Understanding these differences would help to provide quality services that would attract and retain customers. Walmart was affected in Asia because it did not understand what consumers valued. They used everyday low prices, but the Asians were interested in quality, where they perceived that quality products had high prices. I would also be prepared for religious differences in customers from the new country. This is because their religion influences different cultures on the type of beverage and food to take.
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