Research Project
Instructions:
Pick 1 hotel companies, 1 cruise lines and 1 restaurant chains, such as Hyatt, Norwegian Cruise Lines and Denny’s.
Look for the following information:
- Brands- list them and describe who the target market would be, for example business person, families etc.
- The category they are in, for instance luxury, budget etc.
- Where the headquarters is
- How many hotels, rooms, ships and restaurants does the company own
- Any special promotions being offered
- Any presence in Miami, if so where?
- What countries are they in.
- List a position you would like
- List any management trainee programs or college programs they might have
- List any tuition reimbursement program they might have
You can find the information from their web pages. The web pages are listed at the end of the corresponding chapters under internet sites.
There are also web sites from associations which feature news articles on major companies. Look for the search link in each one. a couple of examples are:
You might have to sign up in order to access any information.
You can also go the books’ link for web resources: American Hotel & Lodging Association
Note: Many companies have a lot of information under: about us, investor information, and corporate information in their web page. You can use google, wikepedia, associations like the ones listed above.
Writing instructions:
Use Powerpoint for your presentation. Under notes write commentaries as if you were making a live presentation. Count on about 7-9 slides per company and 21-27 slides total.
Requirements: Read details
Answer preview
vMcDonald’s is a reputable company within the hospitality industry.
vIt is headquartered at Chicago in Illinois.
vThe company is revered for its hamburgers, cheeseburgers and French fries.
vIt also sells chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts.
vThe company grew tremendously to the extent that by 2018, the company owned 37,855 restaurants across the globe.
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