Changes in advancement to technology with the advent of internet have created business across national boundaries with challenges as well as opportunities. However, effective communication between customers and employees present problems with call centers (language or dialect), and interpreting website marketing and promotions, along with social media (i.e. Facebook, Twitter, Instagram, and LinkedIn).
Research how communication is impacted between customers and employees in problems with call centers (language or dialect), and the role social media play today in international business for a competitive advantage. Consider – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. with website marketing – advertising and promotions. In other words, how can these tools and mediums promote a business?
Write 8 or more full pages of text (content – which does NOT include cover page, references or table of contents) addressing the above, with at least 6 references in APA Format
Remember, you can go over 8 pages but not under. You will need:
Cover page
Table of Contents
Introduction to Effective Communication
Call Center Communication
Social Media
Conclusion / Recommendation
References will be provided but need to research peer review articles.
Requirements: 8 pages
References:
This week main idea is to understand the importance of brand awareness marketing and traffic from social media channels (e.g. Facebook, Twitter, Instagram, and Pinterest).
Identify best practices for Social Media Marketing, including platform level best practices.
Explain and demonstrate the effective use Communicate with clarity.
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Main Book: Chapter 15: Entry Strategy and Strategic Alliances
Chapter 16: Exporting, Importing, and Countertrade
Chapter 18: Global Marketing and R&D
Videos on Communication:
Wk 7: Business Communication and social media
https://www.youtube.com/
https://www.youtube.com/
Social Media in the Workplace
https://www.youtube.com/
Call Center Challenges
https://www.youtube.com/
Week 7 Videos on Communication, Social Media and Call Centers
Wk 7: Business Communication and social media
https://www.youtube.com/
https://www.youtube.com/
https://www.youtube.com/
Social Media in the Workplace
https://www.youtube.com/
Call Center Challenges
https://www.youtube.com/
Answer preview
Business communication seeks to obtain a common understanding of particular issues, and the primary starting point is language. As organizations spread their wings and enter other markets, they have to expand their customer service accordingly to reflect the new market’s population’s languages. Constraints on the employment of sufficient numbers of call center operators limit diversity and culminate in communication inefficiencies because language barriers hinder some consumers from expressing their concerns. Even when there are employees who speak those languages, consumers may have to wait too long for their turn if the call centers have few employees. Such unfavorable experiences undermine consumer satisfaction and enhance reputational risks due to widespread dissatisfaction with the organization’s customer care (Jones, 2016). Such concerns explain why supplementing call centers with other communication channels like the internet, and social media is good.
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