Social media monitoring tools

Provide an analysis of the issues that can arise from not using the tool and implications for implementing the tool – Social Media Monitoring

Needs to be 3 PowerPoint Slides

Slides must also have speaker notes about each slide

APA citation

Requirements: 3 slides

Answer preview

  • Failure to keep up with trends.
  • Poor response to consumers’ concerns (Zhang & Vos, 2014).
  • Simple problems may escalate into vastly consequential blunders if left unaddressed.
  • Inability to understand consumers (Zhang & Vos, 2014).
  • Poor data analysis that overestimates the brand’s appeal.

[Slide 5 of 5]

V693 Social Media Monitoring

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