Using the company you have selected for your Strategy Development Project(McDonald’s), describe one idea to generate substantial top line revenue growth. As you describe and assess this potential move, refer specifically to Figure 4.1 (p. 77) in Chapter 4 of Sherman and to the other readings from this week to support your response.
The company can keep competitors from copying their strategy by having the biggest investment possible in it. The strategy of market research is costly as it involves much human and IT expertise. As a result, many businesses can only invest so much in gaining much-needed data about customers and rivals. Rajawat et al. (2020).notes that it is prudent for firms to gauge their financial strength and grow at a pace they can handle, If McDonald has the highest investment in market research, they will be the biggest player that makes the most informed
