Student Target Markets
Describe the types of people who may want to participate in a study abroad experience. What are their demographics and psychographics? ( In Canadian universities )
– Approximately how large is each segment (# of students)? Include a segmentation grid.
Use some Academic sources .
Answer Preview
Study abroad apart from diversifying students also looks good in the students CV and therefore, most students opt to apply for scholarships in universities found abroad. While most scholarships can be given to students of the country…
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