Changing marketing practices

Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)

Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)

Case Study

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)