Principles of hospitality

2. Students are to select a non-hospitality brand that is suitable for a brand extension into the hospitality space (i.e., a bar, restaurant, hotel, resort, spa, private members club, private jet, cruise, or yacht, as some examples).

3. Present and discuss the positioning of this brand (to be included as a visual in the appendix).

4.Propose a new brand extension to your parent brand and analyze how the new extension matches the brand’s personality and identity.