THE CHALLENGE: What are the implications of recent technological changes and developments on communication in crisis situations?

THE AUDIENCE: Marketplace professionals in integrated marketing communication, corporate reputation, and corporate communication. *Prepare your brief with this audience in mind.

THE BRIEF: Select 1 of the 2 articles for this brief. Using the article as your primary text and starting point for answering this question, prepare a business brief that responds to the challenge question.

Business Brief Requirements: A business brief the equivalent of an academic paper but for a business context and audience. For this brief, the format should include a:

Cover page
Executive summary
Headings for key areas
In-text citations
Succinct conclusion (3-5 sentences) focused on key insights
Reference page
Use of current APA Style throughout

A total of five different sources should be cited and referenced in this brief:

the course text
the selected article
2 additional relevant scholarly journal articles published in the last 3 years
1 trade publication and/or marketplace commentary published in the last year (e.g. an article from Fast