TED Talks business

access any TED Talks business related video and one paragraph comment as it relates to Porter’s five force model.

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The Ted talk video is about how to build a business that lasts 100 years. It shows that a business needs to produce products that have different purposes or different products so that it adapts to the changing market needs where if one product fails, the others can take over. The creation of diverse products enables the business to provide different solutions to the customers. This video is informative and relates to the five porter’s model of assessing competitive rivalry through comparing of the products with those of the competitors in order to come up with better products that will provide a competitive advantage (www.ted.com).  It also relates to the threat of new substitution where the products of the business may be substituted for others by the customers leading to failure of the business. The threat of new entry also can be reflected in the video where other businesses may enter the market and produce similar products. To be sustainable a business needs to diversify and evolve as the market changes.(325words)

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