Thinking Strategically
Thinking Strategically
Deliverable Length: 400–600 words
Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”)
In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
- Strengths: The internal and external characteristics of a company that are stronger than its competitors
- Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
- Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
- Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
- Trends: The internal and external patterns in the organization, market, or industry
Provide an argument against the ability of a fast-food franchise to succeed with these strategies
Answer PreviewOne of the weaknesses that McDonald’s has is regarding the wages of the employees. The company is not able to increase the wages of all the employees. And they are facing so much pressure from the labor activists who say the wage rise should apply to all the employees. Another weakness is the bad customer service, McDonald is lagging behind when it comes to customer service and the customers have to wait in line as their orders are been prepared…
(471 Words)