PART 1.

Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

PART 2.

From the e-Activity (PRACTICE), analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.

Answer preview

Part 1

The business rules are drastically changing which necessities various companies to their way operations to meet the customer’s requirements.  Companies use their brands as a competitive advantage over their opponents. Some of the brands such as Google and Apple are going to be a source of advantage in the 21^st century. The reason why these brands are going to be a source of advantage is that the changing needs requirements of the customer in the 21 centuries are uniquely satisfied by their brands. For instance, most of the people are now purchasing computers, and they need software which can aid them. Windows have produced various versions of the software to help the users as they interact with the machines. Also, these brands are creating products which are harmonizing with the rapid advancement in technology in different sectors thus their products have high demand in the current market (Nguyen, Yu, Melewar & Chen, 2015)…

 

(600 words)