Read the “Victory Motorcyclesb Case in the blue pages of the textbook ( To make it easy for you. Is in chapter 14 under part 4 case studies. between pages 419 to 435). Please respond to the following:
- From the e-Activity and the case study, evaluate the corporate-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. Be sure to use terminology from Chapter 6 readings. Do not research or offer corporate level strategies outside of the textbook for this course. Do not forget to give us the bwhyb.
- Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response. Do not forget to give us the bwhyb.
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Answer preview
The strategy is effective in handling forces in the market because Victory’s Motorcycles are a bit cheaper and sold at the consumer’s preference. Their uniqueness and slightly lesser price cause the public to respond effectively and prefer their bikes because as per their speculation, the bike is exactly what America needed (Hitt & Ireland, 2015). A recommendation to increase the effectiveness of the strategy includes the immediate opening of sales to individual persons other than explicit distributors. The idea enables customers to have a direct working relationship with the manufacturer and even give their ratings of the bike which is crucial for the company to make decisions on what to change in the product. It is also essential to take the product globally by considering not only American preferences but also other nations as well. Entering the global market helps the organization expand its operations and even get a broader market. However, taking the business global comes with repercussions such as stiffer competitions and a complication in the production process due to a dilemma of which nation preference to consider.
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