Businesses have ethical ways of mining data from consumers. Transparency is an important key when it comes to obtaining data from consumers. Many of them accept that data is collected and analyzed with an aim of benefiting them. However many consider it unethical whenever data is collected without their consent. Trust is another important aspect required as there is a lot of promise in using customer information to do marketing. Trust constitutes almost everything and any time customers lose trust in a business, the opportunity to grow is corrupted and there is no room for expansion (Martin, 2015). Heavier regulation can also be put in place so as to strictly safeguard the most sensitive consumer information. It is important to note that regulations do exist but privacy requires more than just existing rules. For instance, companies require that during their normal operations, a client should not be provided with anything that is personally identifiable (Leetaru, 2017). In fact, it is safer when an organizations’ data is managed
