DISNEYLAND
Read the case + article and answer three questions
900 to 1000 words (No less or more than that)
Here are the questions:
1.What are Disney’s advantages relative to other Theme Parks?
2. Which strategic and operational challenges does Disney face as it grows in the global market?
3. For the launch of the Shanghai park, what are the specific challenges the company faces and how would you try to overcome those?
Here are the main case: Walt Disney Company: Mickey Mouse visits Shanghai (must read carefully to write about it) + 2 article.
ANSWER PREVIEW
Disneyland is one of the favorite relaxation venues for most people. The parks attract huge crowds, an aspect that has propelled them to the forefront as the most visited parks across the world. The original park located in California is the brainchild of Walt Disney, and members of the public were first allowed to enjoy what gets offered in 1995. The popularity of the park in California forced…
(1300 WORDS)