Marketing Question
Essay about FORD Company. Take a tour at FORD internet site. Based on your readings of researching consumer behavior, what are some of the ways that a company can use their site (or community) to develop new products or change existing ones? Think about perception, motivation, or emotion as you determine which company to assess.
Will provide Book x concepts
Need you to review internet web FORD main Website tour site about question
Requirements: 3 pages
Answer preview
Ford Motor Company is one of the oldest and most successful organizations in the United States and around the globe. The company was founded by Henry Ford in 1903 and is currently headquartered in Dearborn, Michigan (Ford, n.d.). Ford mainly sells commercial cars and automobiles under its Ford brand coupled with luxury vehicles under its Lincoln luxury brand. The company also has an ownership stake of varying percentages in Troller, Aston Martin, and Jiangling Motors (Ford, n.d.). Besides its innovative business strategies that have allowed the company to provide customers with high-quality products consistently, Ford has been able to successfully leverage its immense resources to market these products and inform customers of the value the products add to their lives. One of the ways the company does this is by posting pictures and descriptions of the vehicles it is selling on its website. Customers can click on this site to access vital information on Ford’s products. Doing this gives them a chance to evaluate the products and determine whether they are aligned with their needs and preferences.
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