AirAsia X Case
Read the case + watch a short video and answer 3 questions below.
Please read the case of AirAsia X, the article on Red Ocean traps, and watch the video.
Please answer the following questions. Please submit your answers prior to class.
1. Please explain the concept of “Red Ocean Traps”, as highlighted in the article.?
2. Building on the case of AirAsia X, which factors led to the success of AirAsia as it grew and expanded from Malaysia?
3. Which specific offerings for needed to be adjusted or newly provided when the company offered long-haul seervice?
Around 700-800 words
I have attached case AirAsia X in a file below. You can find the article on Red Ocean traps and watch the video by the links below:
https://hbr.org/2015/03/red-
https://www.youtube.com/watch?
Answer previewThe AirAsia X case addresses the strategies employed by the airline organization to expand its operations internationally and offer long haul services. They faced restrictions from Malaysian government policies due to their threat to domestic airline firms. However, AirAsia managed to overcome the challenges through various strategies such as distinctive advertising, differentiation with low cost, and a change of organizational culture.
The Concept Of “Red Ocean Traps,” As Highlighted in The Article
The concept of the Read Ocean Traps represents the assumptions that managers have ingrained in their mental systems regarding the strategy…
(800 words)