BHVS316 Psychology and Mass Media
Unit 1 – Individual Project: Media Effects Research
Deliverable Length: you will write a paper 7 pages (5 pages of content = 1600 words + 1 title page + 1 reference page) in length, in APA format (including at least 4 scholarly references)
You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.
Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.
Reading and Learning Materials
Use these resources to help you complete this assignment:
Please find attached the instructor’s file named “Helpful Information for Individual Projects” and a “student example of this Unit 1 Individual Project” also provided by instructor for a guidance for this IP. Hope these files are helpful . Any questions, I am here
The product that I choose is the Just Do It campaign by Nike. Launched in 1988., the tagline has been in existence for more than 30 years, and it still inspires people. What I like about the tagline is its origin and intentions. The Just Do It tagline was inspired by the “Let’s do it” phrase of a convict set to die through a firing squad (Bella, 2019). The tagline empowers a person since it gives them the power to choose what they want in life. When I read or hear the tagline, I feel responsible for myself and any decisions. The Nike tagline makes people feel like heroes, and that is what many people want to feel.