AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these important facets of business analysis.
Introduction
This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.
Scenario
Building on your work from Assessment 1, the vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
Your Role
You are a strategic analyst for the company you have selected to use in this course.
Requirements
Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:
Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
In addition to the analysis, include:
Title page.
References page.
APA formatted references from at least five sources.
7–10 pages in length, in addition to the title and references pages.
Written for executive leadership.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
Analyze the business strategy a company uses in its marketplace approach.
Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.
Analyze a company’s business model.
Analyze the corporate strategy of a company.
Analyze the overall corporate structure and key management system of a company.
Analyze the strategic fit between the business and corporate strategies of a company.
Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.
Requirements: 7-10 pages
Answer preview
Organizations operate in rapidly changing and highly competitive business environments. This aspect then means that it is critical for companies to set themselves apart from competitors. Doing this ensures that a company is able to attain not only short-term profitability but also achieve long-term sustainability and viability within its market. As alluded to earlier, Porter came up with a couple of strategies an organization can embrace to enhance its competitive advantage over its competitors. Cost leadership is one such strategy (Islami et al., 2020). When using this strategy, an organization can place emphasis on reducing operational costs while still
