I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.
Instructions
You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:
Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details
Grammar, Spelling, and general appearance
Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance
Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance
Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance
A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance
Introduction
Includes relevant internal/external facts and background
Includes most relevant internal/external facts and background
Includes some relevant internal/external facts and background
Includes few or no relevant internal/external facts and background
Problem Definition – Issues
Clarity in specifying one problem statement
Moderate clarity in specifying one problem statement
Mediocre clarity in specifying one problem statement
No clarity in specification of problem statement
Critical analysis
Accurately identifies one or several concepts related to the problem
Identifies one or several concepts related to the problem
Vaguely identifies one or several concepts related to the problem
Does not identify one or several concepts related to the problem
Alternatives
Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details.
Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages
Vaguely specifies 2-5 alternatives which may be related to the problem
Does not specify 2-5 alternatives to solve the problem
Solution
Clearly identifies the best alternative, and the rationale for that decision
Identifies the best alternative, and the rationale for that decision
Vague identification of the best alternative, and the rationale for that decision
Does not Identify the best alternative, and the rationale for that decision
Submitted on time
Answer preview
Due to the company’s growth, there will be a need for employee training that will require additional time and money as the mode of conducting the activities is new to the industry, resulting from guessing work since there is no previous training to refer from. Another problem is that the company operates only one type of aircraft, attracting only a specific type of client, thus no services diversification leading to slow the company’s growth. The company’s competitors might fill this market gap by offering different types of flight services, hindering the growth of the company and decreasing WestJet airline’s potential market scope in the future. The company does not offer meals and beverages during the flight. One way to increase customer’s loyalty is by making him or her feel loved and appreciated. Hospitality goes a long way in giving the client this feeling providing satisfaction.
