Business
Business Plan
Type: Individual Project. Unit 4: Business Plan Deliverable Length: 3,500–4,000 words
1) Will provide the business industry and name to write the business plan
2) Instructor wants financial charts and/or any other other charts that can support the numbers or scenarios included in this business plan
Key Assignment:
Write your business plan. Organization is important.
Outlines will vary based on the type of venture. A basic outline of the proposed business plan would include the following:
Cover Page
Name of the business
Address and phone number
Issue date of plan
Table of Contents
Executive Summary
Company information
Market opportunity
Financial data
Company
Background
Business form
Reason for the firm’s establishment
Environmental Analysis
Economic
Competitive
Legal
Political
Cultural
Technological
Products or Services
Different from those currently on the market
Other uses for the product
Drawings or photos, if appropriate
Business trips
I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.
Instructions
You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:
Introduction, including relevant facts and background
Problem definition / issues
Critical analysis / conceptualization
Alternatives, which may be “bulletized”.
Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details
Grammar, Spelling, and general appearance
Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance
Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance
Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearan
Credit card information
Think about how you would feel if there were no rules regarding how your credit card information was stored on merchants’ websites. Consider whether you would purchase items online. Would the Internet be as big as it is today if we had no laws or information security policies regarding data that makes up an e-commerce transaction? Provide rationale for your answer.
Imagine that you work for an organization that has no Internet use policy. Employees use the Internet in whatever way they want using company-owned personal
Education and skills
Write the policy for the Pleasantville School District’s person-focused
pay program that will be shared with the teacher. At a minimum, be sure
to address the person-focused pay program’s:
Purpose and description, including effective policy dates.
Eligibility requirements. (Who is eligible to participate in the program?)
Acceptable types of education and training. (What is eligible for reimbursement?)
Awards for successful completion of training or education (promotional opportunities, compensation, non-monetary rewards, et cetera).
Empire-building trap and the sporadic-innovation trap
Rita McGrath, Columbia Business School professor and author of the article, “Transient Advantage,” discusses several traps that can blind a company to the need for imminent changes to their strategy to preserve competitive advantage. These traps, discussed in the second half of the article, include: the first-mover trap, the superiority trap, the quality trap, the hostage-resources trap, the white space trap, the empire-building trap, and the sporadic-innovation trap.