Deliverable Length: 600 words + minimum of 2 references
Assignment Description:
All people are influenced, including you. People sometimes buy things because they want them rather than because they need them. Sometimes, they only want things because others have them. Consumers’ buying behaviors are often affected by social, cultural, and group influences. Consider a product or service that you bought recently.
Identify the product or service, then answer the following questions:
Family members and close friends can influence me to purchase a different product in the future based on their experience. Moreover, social media platforms such as Twitter, Facebook, and Instagram provide me with a user’s vast experience in different products and services. The user’s response provides me with first-hand information about a particular product hence prompting me to buy a different product. Family members and friends also use similar criteria when deciding to buy a new product.
Conclusion
Indeed, a consumer’s decision to buy a product or service is influenced by personal, psychological, and social factors. Moreover, marketers must collect consumer behavior data to help them realize products with high demand and obsolete ones. The data can be collected from reading customer reviews, surveys, google analytics, focus groups, Twitter insiders, google trends, and competitor analysis (Rana et al., 2017). Besides, companies should focus on creating quality products and unique advertising techniques which targeting a specific audience.
