International marketing strategy.
Imagine you are working as an independent consultant and have been asked to write a report for IKEA to advise them on their international marketing strategy. The report should focus on two areas:
– An analysis of IKEA’s current marketing strategy
– Recommendations advising IKEA how it could increase its presence in international markets in the future
Write a clear and detailed report of 1500 words. The report must contain all of these sections:
- a professional title page and contents page
- the main sections used in a business report, as discussed in class
- a marketing analysis of IKEA’s marketing strategy using appropriate business frameworks
- recommendations for action which address the issues raised in 3)
- a list of references (at least 6 appropriate sources)
- a reflection section
- a final version of your report plan
Requirements: 2000 WORDS |
2000 word (+/- 10%) report made up of:
1500-word (+/- 10%) business report
250-word (+/- 10%) reflection
250-word (+/- 10%) plan
FOLLOW THE DOCUMENT ATTACHED CAREFULLY TO UNDERSTAND EACH PART OF THIS PAPER.
Answer previewIKEA is a multinational company headquartered in the Netherlands that sells and designs products like furniture, home accessories, and kitchen appliance and offers different home services. The company was founded in 1943 in Sweden by Ingvar Kamprad, who was 17 years old then and has grown to become the largest furniture retailer in the world since 2008, with its stores located in more than 38 countries. Currently, the company has about 127,000 employees and annual sales of at least 23.1 billion Euros. IKEA is known for its modern designs for different types of furniture and appliances and its eco-friendly and simple interior designs. The company is also cost-conscious through its highly evaluated cost control measures and operational details. Continuous product and service development have been enabling the company to fulfill customer needs and preferences.
2222 words