Global forces and macro-environment factors continually challenge marketers. Selecting one of the macro-environmental factors from the table above (in our book) prepare a report on how you see that global force affecting, influencing, and limiting marketers in the near future.
For example, point # 2 states that “the movement of manufacturing capacity and skills to lower-cost countries” is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans for the future?
Answer preview
The continuous growth of alliances and trade blocs has in the recent past also affected policymaking in the world of marketing and prompted businesses to even think differently about matters marketing (Bhalla, 2016). Shortly, the rise of such trade blocs will technically affect all matters affecting the marketing of products across the world. Multinationals in their marketing plans will be required to consolidate their influence, form alliances as well and at the same time develop modalities, strategies, and methodologies that can be used to help them market their products without affecting the agreements of the free trade areas (Bhalla, 2016). In my opinion, the coming together of nations to form trade blocs should also be able to help them bolster their marketing strategies and help them cut the costs associated with marketing so that enterprises can thrive in the ever-changing world of business.
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