Global Marketing Strategies
Global Marketing, Localized or Standardized Strategy Selection
Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.
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Global Marketing Strategies
A global marketing strategy is a method companies use to introduce and establish their products internationally. The United States has several established consumer-based industries. These companies seek a global market after a steady local market is established. The selection of the global target market is crucial in the success of taking a product global (Calder, Fan, Hu, Katz-Bassett, Heidemann & Govindan, 2013). The preferred global market has a high population and resource count. The marketing strategies involve the division of the potential market targets, product blending, branding, and launching.
Market Division and Blending
Potential markets should be capable of providing enough resources. The population of a market area determines the resources available…
(600 words)