In this assignment, you are to use the same corporation
Business Question
Overview
In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.
Research the company on its own website, public filings on the Securities and Exchange Commission’s Filing & Forms page, Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 6-8 page paper in which you do the following
- Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
- Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
- Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
- Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
- Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.
Requirements: 6-8 pages
Answer preview
Southwest airlines are one of the biggest airlines in the United States and one of the cheapest careers worldwide. It operates more than 3000 flights a day in different cities and countries within the United States and worldwide (Harvey & Turnbull, 2020). One of the main reasons the company has managed to not only become successful but also maintain its success for an extended period is due to its mission, vision, goals, and objectives coupled with the adoption of effective business-level and corporate-level strategies to attain its mission, vision, goals, and objectives (Harvey & Turnbull, 2020). This paper will identify and analyze its business-level and corporate-level strategies to establish how these strategies will fuel its long-term success. The paper will also compare these strategies with those used by its main competitor to determine which of the two companies will be most successful in the long term
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