A topic will be provided, and you will add to the scenario given by adding research and an organized write-up of the topic.
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According to Lam, and Shankar, (2014), there is a significant correlation to the drivers of brand loyalty and generations. There is some degree of truth that brand loyalty is not taken seriously in the modern generation as it were in the old days. However, this not to mean that the customer’s current generation is not responsive to brand loyalty. To start with brand loyalty has varying perceptions among the different generations. Millennial, Gen Xers, and baby boomers all have their own version of how they relate to brand loyalty. These generations are driven by certain factors before they settle for a specific product or service and become brand loyal. Customers above the age of 70 according to surveys are driven on style before tone loyal to a certain brand. The baby boomers, age 51-69, are greatly driven by product quality.
