Discussion question
In this week’s discussion, answer the questions below about APPLE INC.
- For the macro-environment, list the five macro-environmental factors. What are the most important of the five macro-environmental factors that the company is facing and why do you say so? (Chaffey and Chadwick page 93).
- Explain how the company’s digital marketing strategy does/does not integrate with its corporate and marketing strategies.
- 300 words minimum, APA citation.
Requirements: 300 words
Answer preview
Every organization is surrounded by a large context in its operation called the macro environment. They consist of all forces that shape the company’s opportunities. The macro-environment consists of economic factors, nature and physical factors, technological factors, social and cultural influences, political and legal forces, and demographic forces (Chaffey & Ellis-Chadwick, 2019). Apple Inc. is one of the biggest worlds manufacturers of electronic devices. Macro-environmental changes directly affect Apple Inc. and other players in the electronic industry. One of its biggest macro-environmental challenges is technological factors. Technology is rapidly growing, not giving chances even to established companies to cope with the changes. The technological issue comes from the growing demand for computing, which has led to the ever-increasing technological capabilities of other firms
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