It’s REFERRING TO g295
Please follow the instruction below.
- Paid, Owned and Earned media: Which is Most Valuable?
In one page, discuss which of the three types of media (paid, owned or earned) is the most valuable in the customer experience equation. Make sure you discuss how you are defining ‘valuable’ and share your reasons for choosing the media type you did.
According to my previous assignment that you did it for me before a week , I would like to answer this qeustion I posted right now.
I attached the previous assignment, please find it.
- Paid, Owned and Earne
- d media: Which is Most Valuable? << choose one that you think is the most valuable and explain why as I explained in the question.
Answer preview
Earned media, especially in reviews, has turned out to be a new face of word-of-mouth marketing (Babić Rosario, Sotgiu, De Valck & Bijmolt, 2016). Many customers view online reviews of brands as the best way to get the best deal while giving them a clearer picture of what to expect. Earned media touchpoints like reviews are valued due to their accessibility and visibility. Therefore, nowadays earned media is gaining the attention of anticipating customers more than other touchpoints that aim at promoting the product for making sales. However, there are reviews or talks about the brand that get more value from the anticipating customers than others. These are mostly from influential corporate leaders, social media influencers, and reviews from big brands.
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