Consider the following restaurants: Wendy’s, Sonic, and Little Ceasar’s. When conducting a review on any business, the first thing that needs to completed is a SWOT Analysis (strengths, weaknesses, opportunities and threats). This analysis helps a
- Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats and discuss why you labeled each as you did.
- Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course? How did you arrive at these recommendations?
Answer preview
Opportunities encompass all the factors organizations fail to take advantage of that might otherwise have brought them great returns. Wendy’s can take advantage of the growing clamor for fast food amongst the millennial generation (Lombardo, 2017). Younger persons’ prefer to eat out and consume as little time as possible. Fast food joints offer such services, and, as such, are proving to be quite popular amongst the millennials. As peoples’ economic status improves, so makes their eating choices. Wendy’s can capitalize on the fact that people have extra money to spend and tap into such a market (Lombardo, 2017).
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