•APA formatting: Resources and citations are formatted according to APA style and formatting.
•Length of paper: typed, double-spaced pages with no less than a two-page paper.
•Font and font size: Times New Roman, 12 point.
Requirements: 2 pages
Answer preview
Despite the increased number of recalls, Toyota remains the number one leading car manufacturer and seller. The company has managed its recalls by taking responsibility for its faults. In 2009, Toyota admitted to having defects with its acceleration panel. With this move, the company alerted consumers of product defaults. Therefore, winning its consumers’ trust. The company also often compensates for damages caused and offers repairs of faulty goods. It is an effective customer retention plan.
Moreover, the manufacturer conducts extensive research to find the cause of the fault, therefore minimizing the redundancy of the manufacturing fault. Safety measures is another initiative employed by the company. It issues its consumers with safety procedures in case of defects realized in its vehicles. This way, they can prevent fatal accidents before reporting the complications to the manufacturer (Davey, 2015). In conclusion, product recalls should not be seen as a setback to the company; instead, they should be treated as an opportunity to correct the faults on products and make the products more appealing to the consumers.
