UNIT 3: Sex and Violence in the Media
Type: IP
Assignment Overview:
Deliverable Length: 600+ words + 1 reference Page + 1 Title Page (including at least 2 scholarly references) on the following:
- Discuss an advertising campaign that used violent imagery or sexual content. You may use the campaign you selected to analyze or choose a new campaign.
- Are there violent images or sexual content associated with the product? If so, what are they?
- Is it overt or subtle in its tone? What is the anticipated reaction to the use of such content and images in advertising?
- What does the academic literature on violent and sexual content in mass media suggest are the impacts of such content on individuals?
Assignment Objectives:
- Identify the ways our personal behaviors are influenced by popular media, social media and mass communication.
.doc file
This is the continuation of the Nike’s product campaign you’ve been writing for this class (Individual Project). But since Nike does not have any history of sex and violence in their campaign, we are allowed to choose a new campaign. 
I’m attaching a file if you’d like to add as a reference in your writing. I copied and past from a section of the book. You don’t have to use it but if you need it is here.
Answer preview
Academic literature suggests that advertising using sexual content and violence is ineffective in the long run and can harm the brand’s image. Fidelis, Oliveira, Giraldi& Santos (2017) explain that sexual content rarely affects a buyer’s purchasing decision and may eventually create a negative company reputation. Companies that get repeatedly flagged for ‘suggestive’ content can become distasteful to specific audiences. Gurrieri, Brace-Govan & Cherrier (2016) further explain that suggestive ads can attract the audience but distract them from the original message unless they are related to the product, such as beauty and hygiene negatively affect their decision to take action. Such ads have numerous effects on different
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