Strategic Objectives and Alternatives

Strategic Objectives and Alternatives

part 3 of cue group project

see attach file for part 1 and 2

Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives.

Using the appropriate tools of strategic choice from your text and research, choose a course of action. Be sure to justify your selections with supporting data/information.

For this assignment, you should submit a 2 page document containing:

Your strategy analysis and choice become part of your overall strategic plan. For details on the paper, view the Strategic Plan – Introduction page located in Week 01 of this course

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Following the SWOT analysis done on the Cue Ball Group, there has been the need to develop some strategic aims in order to sustain its relevance in the market. The company will need to raise its market share for it to develop. This will be facilitated by creating a marketing plan which explains the product offering, examination of the competition, and pricing…
(715 Words)
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