Denotation – What are the images that the advertisement uses? Be specific and descriptive. Break down the individual signs and analyze them independently and in relation to the other signs.
Connotation – How are those images used, and how do they associate the product with other desires? Remember to look at the way the ad ‘commodifies’ desires and associates the product with wants and needs that are not necessarily logically related to it.
Ideology – Why do these associations work? Consider what cultural values, myths and beliefs the ad invokes in order to make its point. Also think about what this says about our culture and what possible trends it points to.
Demographics – Who is the intended audience, and why were they targeted? What does it tell us about race, gender, sexuality, class, region, nation, ethnicity or any other socio-political concerns?
English is not my first language so please don’t use big words!!
please pick a full-page ad with no words and a lot of elements
Answer preview
The study of culture, beliefs, and lifestyle is very important when it comes to commercial advertisements. For a company to stay relevant in the market, it needs to keep updated with innovations and different ways of capturing the eye and minds of customers. For Cadbury, selling their products has not been the main aim but to remain relevant in the market. As much as they have a more comprehensive range of customers, they try to engage with their clients using different tactics to ensure they don’t lose sight (French, 2017). The advert “Cadbury Dairy Milk goes even more, chocolatey” has all the tactical elements, including character, visuals, and message needed to capture consumers’ attention. Also, the company values, culture, ethics, traditions, and ethics of different backgrounds globally have been one of their key areas in remaining in the market.
