Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.
Requirements: 2 pages | .doc file
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I believe that ambush marketing can be planned or unplanned depending on how they occur. They are unintentional when the named brand did not intend to attract as much attention as they did. This can occur through the efforts of a third party. For instance, the media could initiate a dialogue about a player or team’s preferences, which attract more attention to the brand in discussion than the official sponsors of the event. The strategy can also be intentional if the company made calculated efforts to mislead the public that they were affiliated to, in collaboration with, or override the official sponsors.
