Business plan

March 16, 2023

I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.

Instructions

You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:

Introduction, including relevant facts and background
Problem definition / issues
Critical analysis / conceptualization
Alternatives, which may be “bulletized”.
Solution: state the best of the alternatives and the rationale

Please refer to the grading sheet attached for more details

	4	3	2	1	GRADE
Grammar, Spelling, and general appearance	Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance	Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance	Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance	A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance
Introduction	Includes relevant internal/external facts and background	Includes most relevant internal/external facts and background	Includes some relevant internal/external facts and background	Includes few or no relevant internal/external facts and background
Problem Definition – Issues	Clarity in specifying one problem statement	Moderate clarity in specifying one problem statement	Mediocre clarity in specifying one problem statement	No clarity in specification of problem statement
Critical analysis	Accurately identifies one or several concepts related to the problem	Identifies one or several concepts related to the problem	Vaguely identifies one or several concepts related to the problem	Does not identify one or several concepts related to the problem
Alternatives	Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details.	Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages	Vaguely specifies 2-5 alternatives which may be related to the problem	Does not specify 2-5 alternatives to solve the problem
Solution	Clearly identifies the best alternative, and the rationale for that decision	Identifies the best alternative, and the rationale for that decision	Vague identification of the best alternative, and the rationale for that decision	Does not Identify the best alternative, and the rationale for that decision
Submitted on time Answer preview	Answer preview The employees working in the company call centers can override the travelers’ fare while making their flight booking services. This has been attributed to the small number of clients, but since the company is growing, the senior management will be forced to stripe the junior employees these duties and delegate them to junior management. The management seems to have given more powers to its worker than deemed necessary in acting in the best interest of the company. If an employee acts in his or her best interest, the company might suffer a financial loss since employees might charge high rates for their own gains (Mark, Crossan, Allaire, & Moore, 2002). The culture has played a major role in making the company stand out from its competitors, but this has also led to some of its problems. In the case of employees overriding travelers’ fares, this has caused irregularities in fare pricing and a lot of confusion about which minor to charge or not, leading to their customers losing trust in them. [1231 Words]