Business
Market research planning process
Research is becoming much more critical to all aspects of business as competition gets more intense, and as consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.
The following Course Outcome is assessed in this Assignment:
MT450-2: Develop a marketing research plan for a product.
Scenario: After your first couple of months as a product line manager with this new successful startup, ASG, you are called into the conference room. The marketing director announces that she has a product idea you need to research.
Make sure to complete the Learning Activity in order to be more successful in completing this Assignment.
View the introductory ASG simulation, view the simulation research tip and the ASG Customer Service Representative (CSR) database, and then address the checklist items.
Instructions: Below is your task checklist. Respond to all the items in a 2- to 3-page paper (minimum 600–800 words) with additional title and reference pages in APA format and citation style.
Checklist: (Steps 1 and 2 of marketing research planning)
Conduct Performance Evaluations
Reply to the following post in 100 words or more.
Conduct Performance Evaluations
– What makes an effective employee evaluation form? Truth is you can download a templatefrom the internet and call it a day,but that template won’t be the most effective form.Your form should help you manage performanceusing your own company goals and values.I’ve included a template evaluation formin the Exercise Files for this course,but my hope is that you’ll only use it as a guidewhile you watch this video and will make changes to itso that it suits your company specifically.There are a few things to keepin mind as you create your forms.
The first is that each job descriptionshould have it’s own matching evaluation form.In other words, job descriptionsand performance evaluation formsgo hand-in-hand like his and hers bathroom towels.Also remember that evaluation formsshould be clear and easy to use.Don’t make them too complicated or lengthy.Finally, remember that while performance evaluationsmay be conducted annually, your managersand supervisors should be giving ongoing feedback all year.In fact, the annual performance evaluationshould just be the formalized versionof a conversation that’s already taken placemany times over throughout the year,so the first step in creating a performance evaluation formis to understand the core competenciesa person in each position should be measured againstand describe those competencies on the evaluation form.
If you take a look at my example in the Exercise Files,you’ll find my Retail Clerk’s core compentenciesare excellent customer service, upselling products,financial accuracy in transactions,and keeping the store clean.A different evaluation form will be createdfor the Stock person, whose core competenciesmight be organization, efficiencyin moving inventory from point A to point B,and the ability to foresee inventory needs.The second part of your form measures employeeson how well they live your company values.
Setting the Price of a Service
Assume you have the responsibility for setting the fee to be charged to clients for a new service being offered. After computing a fee that will cover the costs of the program, you realize most people who will seek the service will not be able to afford the fee. What do you do?
Memorandum on Internship Program
Learning Outcomes
Explain Conger’s model and its application to persuasive business messages.
Compose well-formed memos.
Describe how Cialdini’s “six weapons of influence” affect persuasion.
Persuasive Communication
Please complete the following:
A persuasive memo that incorporates the persuasive models of Conger, Cialidini and other persuasive communication principles from the background reading.
Please pay particular focus to the principles outlined by Cialdini (n.d.), Conger (1991), and Beason (2001). The Purdue OWL site (2013) and Sant (2012) readings also offer effective strategies to use in your persuasive memos.
You are the Vice President of Operations at a company who is tasked with researching and determining if your company should offer an internship program. Your boss, Daymond John, asks for a memo with your findings and suggestions about implementing an internship program at the company, due first thing Monday morning.
Proponents of the internship program at your company believe the program can be a win-win for the company and the intern. They believe the program can attract a lot of young talent from the region; the company can use the extra help; interns will gain valuable work experience; and the company can save money on manpower, among other reasons.
Motivational theories
10- to 12-slide Microsoft® PowerPoint® presentation describing one of the motivational theories as assigned by your institutor. Your have been assigned to complete your presentation on the following topic.
McGregor’s Participation Theory
Explain the concept of your assigned theory.
Describe the main causes and outcomes of job satisfaction related to motivational theories.
List major points in the slides using “bullet points,” keeping text to a minimum. Include detailed explanations in the speaker notes section of each slide.
Include videos, audio, photos, diagrams, or graphs as appropriate.