Consumer trust

  1. Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.
    Write a 350- to 700-word response that addresses the following questions:

    • What factors contributed to the loss of confidence in the Chipotle brand?
    • Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
    • Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
    • What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
    • Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?

    APA Format
    Submit your assignment.

I screenshot the reading (Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?) it would only allow me to add 5. I will add the rest.

he wants a heading for each bullet point.
Answer preview

        Chipotle’s recommendation to regain customer trust and a top position in the fast-food industry is offering a more extensive menu with additional choices. Although the company focuses on health-conscious customers who need fresh ingredients, more items should be included in the menu. It will improve the customer base and market share of the business in the fast-food sector. Besides, one of their competitors, Moe’s Southwest Grill, offers various items, including natural ingredients similar to Chipotle (Thompson, 2019). Although this strategy will require a considerable investment, the company has the necessary tools to increase their menu.

[491 Words]

Consumer trust
Scroll to Top