In this week’s discussion, answer the questions below about APPLE INC.
For the macro-environment, list the five macro-environmental factors. What are the most important of the five macro-environmental factors that the company is facing and why do you say so? (Chaffey and Chadwick page 93).
Apple Inc. uses different channels of communication to popularize its products to reach many customers. To better understand and monitor their customers and consumer behaviors, they invested in digital marketing by partnering with Huge and AKQA to bolster its digital marketing and advertising. Their website is filled with updated images of their products where customers can get answers to all their queries. Their strategies of digital marketing have been by using simple marketing strategies where their messages are straightforward (Chaffey & Ellis-Chadwick, 2019). Also, their product placements are all over the internet, including movies. They have a unique value proposition as they never engage in price wars. Their values and products match, giving customers confidence in buying their products. They have developed an experiential market where customers keep
