Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.
The social media platforms help Coca-cola to improve customer’s interactions. The brand establishes customer interaction by asking the question about their products. It encourages the company to capture the customers’ responses and make necessary feedback. Secondly, the company replies to the customer’s comments, which improves customers’ interaction. Also, Coca-cola runs some contests and giveaways where the customers win various gift hampers. However, the company does not post multiple times, which reduces its ability to enhance customer interaction.
