Strategic alliance
MGT401 Assignment
1.Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…).
2.What type of strategic alliance that form your selected firms? Explain its different reasons.
3.Is this alliance successful? Justify.
4.What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.
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nothing more except answer the questions one by one, don’t make it as a paragraph
Answer preview
From real national/international market, select any type of strategic alliance between two firms.
- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…).
One of the most successful strategic alliances is between General Mills and Nestle companies, which has lasted since 1991 (Nestle, 2020). General Mills is an American multinational company that manufactures, markets and sells different…
(750 words)
