Research paper regarding the use of technology in the fast food industry, specifically McDonald’s. The objective is to complete a written plan that will suggest a practical Strategic Direction for a company. I’ve attached some references for the bibliography, the course project topic and an outline of the course project.
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have 7 sections. The 6 sections will reflect each of the 6 COs plus a bibliography. Each section will be 2 – 3 pages in standard business proposal format.
A bibliography listing your references for the project
Answer preview
McDonald’s’ future is in its ability to appease customers who are health conscious and are savvy or dependent on technology. The company has increased its capital investment in its franchises to introduce new services and technology (Maze, 2019, October 23). The strategy is to change interaction with customers by introducing the drive-thru ordering technology, delivery, kiosks, and voice technology. This paper is a strategic plan for McDonald’s automation going a step further from the current innovation to appease to a new generation of health-conscious customers in busy schedules and savvy and dependent on tech. Increasing the use of digital technology is an important strategy for McDonald’s since customer interests have changed and are highly dependent on technology. The company has its current innovation level as a key competence.
