Innovation
Assignment
Think about the last new product (e.g., a smart phone) you bought.
But do not write the smart phone.
Answer the following:
How do you think its success will be affected by the five characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability?
Relativity – How superior or important is the innovation?
Compatibility – Does it match your value and experience?
Complexity – How difficult is it to use or understand?
Divisibility – The degree to which it can be tried on a limited basis.
Communicability – Can the benefits be seen and communicated?
********************************
Note: Estimating a full page response – single spaced
Answer preview
Introduction
I recently purchased a laptop in the local apple stores and I liked it. Reasons, why I purchased it, was because I needed one to do my assignments and project works. Before then I used to borrow one from my friend until they recently vacated from the neighborhood and went relocated to another place. The laptop was a MacBook Air laptop from Apple.
Relativity
Features of the MacBook laptop alone makes it superior when compared to other laptops. To begin with, it offers me a multi-touchpad which enables me to swipe any time using even three fingers on the screen. The pad also enables me to create several screens on the main screen with ease. Its battery when fully charged can serve…
600 words